Google, Yahoo, Microsoft All Eyeing the Big Pie in the Online Advertising Industry PDF Print E-mail
Google AdwordsI had a chit chat with a friend of mine (and of course the usual beer) around a field near where he stayed which is exactly 15 minutes away from my home. It struck my mind that in fact the online advertising industry is enormous! It never crossed my mind that it is a billion dollar industry where anyone could enter and grab their own piece of pie.

I believe that online advertising could still be grouped into a niche market – because conventional advertising agencies are simply not monetizing this huge opportunity.

1. If you take a look at our local satellite TV service, they focus on media advertising.

2. The daily newspaper you see every morning focuses on ads on their newspaper.

3. Advertisers purchases ad spots on huge advertising billboards around the city – and they spend big money for it.

4. Your favorite radio channel also sells time slots for ads.


AdcenterBut none of these advertising agencies has an online portal which brokers online advertisements. Of course there are many successful online advertisement brokers such as

1. Google Adwords, Yahoo Publisher Network, Microsoft AdCenter – selling links which redirects to your site

2. Text Link Ads, TextLink Brokers, LinkXL, etc – selling link ads

3. PayPerPost, ReviewMe, SponsoredReviews – selling links on paid posts


I still think that you can make lots of money in the online advertising industry and I want my fair share of the pie :). What do you think?
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Comments (3)Add Comment
Hi
written by Jim, October 31, 2007
Hmm.. no wonder my PR went down smilies/tongue.gif
Adwords
written by Patty, October 31, 2007
It's so expensive using Adwords! smilies/angry.gif Google must be making loads of cash
Hi
written by Michael Woo, November 04, 2007
Yeah, it's expensive... I've already spent $100 for this month :p

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